Market research is often perceived through the narrow lens of surveys and data analysis, an essential yet somewhat mundane aspect of the business world.

The advent of Artificial Intelligence (AI) has ignited a global debate on its impact on the future workforce.

When I embarked on my market research career 15 years ago, the industry landscape was markedly different from what it is today.

In the realm of market research, Artificial Intelligence (AI) often feels like a well-touted hat—visible, discussed, and admired.

In an age where artificial intelligence (AI) not only creates art and writes poems but also revolutionizes industries, it's intriguing to see manual data entry still prevalent in market research.